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Sending marketing emails to the wrong list is like shouting into the void. You waste time, money, and risk your sender reputation with every invalid or outdated email address. Yet, many businesses still rely on outdated lists and wonder why their email campaigns underperform. Here’s the deal: Maintaining a healthy email list is not optional […]

Let’s be honest: Nothing ruins a great email campaign like invalid email addresses. Bounce rates go up. Open rates drop. And your domain reputation? Slowly dies. But here’s the kicker—most marketers don’t even know their lists are bad. That’s why today’s blog isn’t just theory. It’s a practical guide on how to clean your list, […]